Exchanging and sharing content between publications can boost the variety and selection of content available for each publication and can also eliminate duplication of efforts.
Consider for instance the benefits realized by having only one centralized feature desk for various subjects covered by each publication rather than multiple desks.
By utilizing a single desk, a media company can have a single set of specialists creating gardening content for the whole group rather than numerous groups providing essentially the same services to allow a single publication or channel. In addition, by sharing content specialists no longer have to be working in the same location.
Can also be built in areas such as printed page design, video editing, flash creation and any other tasks that enable media companies to publish the best stories on all channels through effective content sharing.